LEBRON JAMES: How the king of the NBA spends his millions
On the court, LeBron James has won four MVPs and two NBA championships and has reached five consecutive NBA Finals — all before turning 30.
Off the court, he's equally relentless. On Monday, James signed a lifetime endorsement deal with Nike — a move that was so big it is more like the merger of two corporations — becoming the first athlete in the company's 44-year history to do so.
As a result of his unwavering successes on and off the court, James has amassed amazing cars and houses and still has time for his surprisingly normal family. King James is also well on his way toward his goal of becoming a billion-dollar athlete.
LeBron has made $169,643,842 in career NBA salary, good enough for fourth most all-time. He's only 30.
Source: Basketball Reference
He makes around $44 million per year — nearly twice his NBA salary — in endorsements.
Source: Forbes
He's regularly in ad campaigns for huge companies like Samsung.
He also has a monster deal with Nike. The company signed him to a seven-year, $93 million deal right out of high school, and in December 2015 it signed him to a lifetime deal that will go far beyond the standard shoe endorsement.
James also recently decided to not renew his endorsement deal with McDonald's and will instead become a spokesman for Blaze Pizza, a company where he was a founding investor.
Economists have estimated he's worth as much as $500 million to the city of Cleveland.
Source: Time
He's also quite the businessman himself. He owns a piece of Liverpool FC.
Warren Buffett said of LeBron, "He's savvy. He's smart about financial matters. It's amazing to me the maturity he exhibits."
Source: Sporting News
Just earlier this week, his new media venture got $16 million from Warner Bros.
Source: Bloomberg
He also helped design a $51,000 watch.
Source: Forbes
All that savvy has allowed him to buy some sweet toys. Dwyane Wade and he have matching Porsches. It's unclear who has which color.
He also owns a Rolls-Royce Phantom with TVs in the seats.
When he joined the Miami Heat, he bought a $9 million home in Coconut Grove. He sold it for a $4 million profit.
He also owns a 30,000-square-foot compound in his hometown of Akron, Ohio. In the past, he's hosted Thanksgiving there for his entire team.
One of the ways he splurges on his own body is by using a controversial cryotherapy chamber, which exposes the body to temperatures of -150 to -290 degrees Fahrenheit, to relieve pain and enhance muscle recovery.
LeBron also uses one of the most exclusive tattoo artists in the country, Bang Bang Tattoos in New York City, which charges a minimum of $350 per hour.
His lavish purchases aren't just for himself. He bought his wife Savannah Brinson a reported $300,000 engagement ring.
Source: Hollywood Life
LeBron and Savannah are high-school sweethearts, and they have three kids together.
Their wedding was a three-day party in San Diego.
They went to Italy for their honeymoon.
Savannah runs a juice bar in Miami, which she opened when James was still with the Heat.
The only time we really see him let loose is when he wins something, ...
... like when he wore this awesome fang shirt at a nightclub after the Heat won the title in 2012, ...
... or when he ate pizza onstage with Drake after winning it all one year later.
He's also been known to take costume parties seriously. Earlier this year he made a cameo as Prince and did a decent "Purple Rain" lip sync.
image: http://images.starpulse.com/news/bloggers/1346279/blog_images/lebron-james-4.jpg
On Monday, LeBron James of the Cleveland Cavaliers inked a lifetime deal with Nike. Details about how much the NBA star will receive for the contract are finally coming to light.
Sam Amick reports James will make $30 million a year. For the rest of his life.
This is the first lifetime deal in the history of the company. It's also the largest contract the company has ever committed to.
It looks like LeBron will be the center of the Nike brand's NBA unit. Stephen Curry and James Harden both recently signed to different brands.
James has been with the company since high school so he will legitimately be with the brand for the entirety of his adult life.
LeBron James' new deal with Nike is worth, and it sounds like a monster
(Ezra Shaw/Getty Images)
On Monday, LeBron James and Nike agreed to a lifetime deal, first reported by ESPN's Darren Rovell.
The deal is the biggest commitment Nike has ever made to an athlete, and it's a game-changer for athlete endorsements down the line.
While the terms of the deal haven't been made public, if it's going to last a lifetime, it obviously must be worth a tremendous amount of money.
Reporters connected to the situation have talked to people and there's been some speculation on how much the deal is worth. It sounds like a monster.
If Amick's numbers are accurate, that would put LeBron on pace to make $1 billion from the deal alone by the time he's 64 years old. Considering he's already made over $169 million in salaries and reportedly makes $44 million in endorsements per year, LeBron could end up the richest athlete of all time.
Of course, that $30 million per year figure could be off, and there's a possibility that the annual value could fluctuate as he gets older.
Nonetheless, this is a huge bet by Nike. LeBron James is only 30, but he's in his 13th season in the NBA. He's on the back-half of his career, but Nike is betting that LeBron will stay relevant, evn long after he's done in the NBA.
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